3 Most Prevalent Mistakes Every Email Marketer Must Abstain From

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Are you looking for some great ways to attract your customer's' undivided attention at the best possible time and boost your sales? If yes, then the answer you are looking for is email marketing. It is one of the most effective channels to reach your customers, increase your sales and generate consistent ROI in the current online marketing sphere. However, when you check your analytics and the sales figures at the end of the day, you might find them rather low. But why?

Perhaps you are making some mistakes with your email marketing campaign. To help you identify if you are making any mistakes, we are going to take a look at a few mistakes related to email marketing.

Here are the 3 most common email marketing mistakes that you must know about -

Not asking for permission before sending emails to prospects

If you are keen on turning your email marketing campaign into a zombie even before you start it, then

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not asking for permission from people before emailing them is a great way to go about it. You must realize the difference between offering your products to a prospective customer and harassing them with constant unsolicited offers, which would get flagged as spam.

Seth Godin, evangelist of permission marketing, said

“Treating people with respect is the best way to earn their attention.”

Here are a few things you must avoid -

Assembling your contacts from Outlook/Gmail and getting those on the email list. Using email addresses from different business cards which you acquired at events. Adding various prospects to the email list before getting prior confirmation.

Lack of subscription options on your website

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If you want to expand your email list in the best possible way, then properly look at and analyze your subscription box. Is the subscription box crammed with ads on one side of your website. Does its “pop up” come out of nowhere in the inconvenient time?

Make sure to focus on the basic truth that all the visitors to your site are in a hurry. They scan your website first and read later, if they like. Users are mostly in here to receive an instant perk, instead of

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getting benefits in the long run. As they have rather short attention spans, you need to offer them pleasant messages that will satisfy their immediate needs. This is how you will get their attention.

Hence, you must do the following-

Develop various attractive subscription forms placed strategically Provide an irresistibly sweet bait to catch them instantly Curate 2+ subscription lists for different segments of prospects Include subscription link in your email signature

Inadequate list segmentation

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After you get some genuine subscribers on your email list, you can start by sending your messages about the same offer to all prospects. But is it the best thing to do for your business? Unfortunately, the answer is “no”. In case you have more than one service or product, then you need to focus on effective segmentation to boost your sales, get higher engagement and reduce unsubscribed rates.

You can segment your email list efficiently by location or by product interests. To get the best results, make sure you send separate emails to existing customers and prospective customers.

What do you think? Feel free to share your thoughts and opinions with us by commenting below.

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How To Design The Best Email Newsletters?

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If you are targeting email marketing, then you should try to hit that arrow of yours perfectly in to the point of newsletter design. It is the base of email marketing and the pace of the program. A ‘to the point’ approach; an overwhelmingly attracting design; a content being informative yet interesting; targeted marketing approach and a many other things makes it affirmatively effective. Being sincere regarding the effectiveness is compulsorily important as its absence may lead in the recipients not being attracted by it; unsubscribe it or treating it as a spam.

 

1. Engage by the subject line 

 

The subject line is responsible for both the representation as well as the formation of the engaging attributes of the email. It does not mean that the subject matter of the topic is said through subject line because it highlights the face of the subject matter only. 

The subject line should be truly handled with care and full sincerity as it inaugurates the first steps of the recipients opening it. It is decided through the subject line whether he recipients will be taking a look on it or not. So, being serious and patient are really required to get the interesting subject seeking minds of the recipients attracted to the email.

The use words in the subject line will catch the attraction of the recipients greatly if it is used differently for each email. Reminders can also be added to the emails to connect one to the other.

 

2. Head to the preheaders 

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The subtext that should be at the very top of the email appearing next to the subject line is known as the preheaders This is the part that tries to catch up what the subject line do not or cannot do. It is an important aspect similar to the subject line and it should contain the attribute that drives the mind of the recipients to follow what is next to the preheader.

Preheaders are needed to be something that will not only add some more to the topic but will also make the readers to finish what they started. Preheaders used for self-promotion requires an powerfully convincing subject line.

 

3. Imagery

 

Imagery must be included but it should be balanced tactfully with the text. Colorful representation of the text is vitally important for attracting the recipients and this can be successful with the help of imagery.

Imagery should not only be used but should also be effective. An effective text though the utilization of imagery is possible if the imagery is treated with variation with sticking to the relevancy of the text.

The recipients do not get attracted to a lot of writing in the black and white format. It does not appeal them visually. They will rather read a colourful representation where the use of imagery is skilful and blended as per requirement than reading a formal and less engaging one.

 

4. Links 

 

Link is another important aspect of a text as the text’s each and every part has something to do. So, links are  fundamentally important as it does this job. The links not only helps the recipients to access the targeted area but also makes their attention adhered to it.

Using exceptional links can be of help to succeed more. A shortened URL link can provide a lot of advantages. Its identification and utilization is of paramount importance. They should be checked if they are reaching the correct destination or not. Each link should be given enough space so that they can be used properly in a mobile device. The links should also be different in size and color.

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5. Copy-writing 

 

Copy-writing is the step that leads to the overall supervision and finalization. The text is obviously needed to be brief, crisp and catchy. A big block of writing is not definitely going to attract the readers. Added to that, the relevancy of the topic in the writing; the grammatical aspects and the text being understandable and reachable to all kinds of readers are all vital. Checking all of the mentioned aspects; proofreading and a stable relation of the text with the subject line are very essential to deliver a strong content.

 

 An enriched content

 

A content is needed to be enriched and for making it so, keeping all of these discussed points are to be kept in mind The effort to the combination of all these to create a total efficiency is highly required because enrichment of the content is like the letters in a page, without which the page remain blank and meaningless. 

What do you think? Share your thoughts and opinions with us by commenting below. We would love to hear from you.

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